Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 words

Public Relation Strategy - Term Paper Example The company’s business line is the provision of greetings cards to the market, specifically traditional, Arabic, and Islamic cards. This business is based on the importance of celebrating traditional, social, economic, and political occasions. Most importantly, traditional celebrations are prioritized due to the fact that they constitute the majority of social celebrations that occur at different times of every year. A public relation strategy comes in handy for the operations of the company, due to the high-level publicity and exposure that the company needs in order to market and sell its products (Wilcox & Cameron, 2011). These products include greetings cards, musical greetings cards, gift boxes, musical gift boxes, and gift wrapping papers. On the same note, all the aforementioned products can be customized or non-customized. In order to facilitate efficient and effective information flow from the company to the public, the company has to understand the nature of the environment within which it operates. This has to consider the target market, competition level, consumer tastes and preferences, public notion on the company’s products, and the most appropriate approach to use towards the public and all other stakeholders factored in the public relation concept. The idea is to create a company image and brand that the public wants to associate with. The public relation strategy for the company is made up of five components, all of which are central to the business operations undertaken by the company. These are: knowing the market, using technology, media relations, social awareness, and monitoring the web (Wilcox & Cameron, 2011). Knowing the market entails identifying the target market. Product definition by the company identifies the target market. All persons who engage in traditional celebrations constitute the target market.